Custom Secondary & Tertiary Beverage Packaging Manufacturer

Custom Secondary Packaging for Beverage Brands

PM Packaging designs and manufactures custom paperboard and corrugated secondary packaging for beverage cans, bottles and sealed containers. Our capabilities include multipack carriers, sleeves, folding cartons, retail-ready trays, promotional displays, protective shippers and beverage launch kits.

We support beverage brands across retail, club store, convenience, direct-to-consumer and promotional channels with packaging engineered around container dimensions, packed weight, distribution conditions, merchandising requirements and production quantities.

Manufacturing Scope Clarification: PM Packaging manufactures structured secondary and tertiary packaging. We do not manufacture beverage bottles, cans, closures, flexible liquid pouches, filling equipment or beverage-processing machinery.

45+ Yrs Experience
G7 Print Standards
San Diego HQ & MX Plants
Secondary Packaging
Custom printed paperboard beverage multipack carton and bottle carrier by PM Packaging

PM Secondary Packaging

Custom Beverage Multipacks & Carriers

Retail Ready

Beverage Packaging PM Manufactures

Verified paperboard and corrugated secondary packaging formats engineered for beverage brands:

Beverage Multipack Cartons & Carriers

For: Canned drinks, glass bottles, aluminum bottles

Enclosed cartons and basket carriers for 4, 6, 8, 12, and variety packs with reinforced handles.

Paperboard Beverage Sleeves & Wraps

For: Can multipacks, bottle groupings, promotional bundles

Snug paperboard wrapping that groups containers while providing broad printable branding space.

Folding Cartons

For: Premium beverage gift sets, small bottle sets, concentrates

Clean retail presentation with internal retainers and decorative high-end finishes.

Corrugated Beverage Trays & Cases

For: Retail shelf trays, club-store trays, pallet displays

ECT-rated corrugated structures designed for heavy container weight and high stacking.

Retail-Ready Beverage Packaging

For: Can multipacks, bottled beverages, juice packs

Perforated tear-away cases engineered for fast transition from transport to store shelves.

Beverage Display Packaging

For: Checkout impulse drinks, seasonal launches, sampling kits

Countertop PDQ trays, endcap displays, and floor displays that drive retail impulse sales.

Protective Beverage Shippers

For: Glass bottles, premium spirits, DTC subscription kits

Heavy-duty corrugated mailers with internal bottle partitions to prevent breakage.

Blister Cards & Accessory Packs

For: Bottle openers, flavor pods, promotional merchandise

Tear-resistant blister cards and hang-tabs for beverage accessory retail displays.

Primary, Secondary and Tertiary Beverage Packaging

Understanding the distinction between primary, secondary, and tertiary beverage packaging ensures accurate technical procurement and dieline development:

Primary Packaging

The package directly containing the beverage liquid:

  • • Aluminum Cans
  • • Glass Bottles & Jars
  • • Plastic PET Bottles
  • • Liquid Pouches & Sachets
  • • Aseptic Cartons & Kegs

PM does not supply primary liquid containers.

Secondary Packaging (PM Specialty)

Packaging that groups, protects or merchandises containers:

  • • Multipack Cartons & Basket Carriers
  • • Paperboard Sleeves & Wraps
  • • Folding Gift Cartons
  • • Retail-Ready Trays & PDQ Displays

PM manufactures all secondary structures.

Tertiary Packaging (PM Specialty)

Packaging used for bulk distribution and transit:

  • • Corrugated Shippers
  • • Master Outer Cases
  • • Pallet-Ready Trays
  • • E-Commerce Bottle Mailers

PM manufactures tertiary shippers.

Packaging by Beverage Container

Secondary packaging engineered specifically for your primary beverage container format:

Can Packaging
Aluminum Cans

Applications: Can multipacks, paperboard wraps, basket carriers, variety packs, retail display trays, club-store configurations, and promotional sleeves for standard, sleek, and stubby cans.

Glass Bottle Packaging
Glass Bottles

Applications: Bottle carriers, divided cartons, gift sets, protective paperboard partitions, corrugated shippers, and display trays designed to prevent bottle movement and label scuffing.

Plastic Bottle Secondary Packaging
PET & Plastic Bottles

Applications: Secondary paperboard multipacks, sleeves, retail trays, and display-ready cases around filled plastic bottles for juice, water, and functional beverages.

Small-Format & Concentrated Beverage Packaging
Shots & Concentrates

Applications: Folding cartons, multi-unit boxes, counter PDQ displays, and promotional launch kits for energy shots, liquid concentrates, cocktail mixers, syrups, and sample bottles.

Beverage Pouches & Sachets
Pouches & Sachets

Applications: Secondary folding cartons, counter dispenser boxes, and retail display packaging around sealed primary liquid pouches and powder sachets.

Packaging by Beverage Market

Functional and Wellness Beverages

Hydration drinks, electrolyte formulas, nutritional beverages, wellness shots, functional multipacks, and sampling kits.

Energy and Sports Drinks

High-impact can multipacks, retail display trays, club-store formats, and promotional event displays.

Craft and Specialty Beverages

Craft soda, kombucha, cold brew coffee, specialty teas, craft beer, and small-batch beverage multipacks.

Premium and Limited-Edition Beverages

Premium gift sets, special releases, influencer kits, and launch boxes (linking to rigid luxury boxes).

Beverage Variety Packs and Samplers

Mixed flavor packs, trial assortments, seasonal bundles, and subscription boxes leveraging shared structural dielines and versioned artwork.

Beverage Multipack Packaging Options

Compare secondary multipack structures based on container retention, retail visibility, and distribution needs:

FormatTypical Use
Paperboard wrap or sleeveLightweight grouping, promotional bundles, and broad brand wrapping
Enclosed multipack cartonGreater container coverage, multi-can/bottle protection, and finger handles
Open retail trayShelf merchandising, high product visibility, and rapid store replenishment
Corrugated club-store trayLarger pack counts, heavy load stacking, and pallet presentation
Gift or presentation boxPremium spirits, limited-edition releases, and influencer sampler kits
Protective master caseDistribution, warehouse stacking, and e-commerce parcel transit

Packaging by Sales Channel

Grocery & Convenience Retail

Refrigerated and ambient displays, scuff-resistant cartons, quick replenishment, and planogram alignment.

Club Store & Warehouse Retail

High-count multipacks, pallet presentation, tray stacking stability, and retail-ready configurations.

Specialty Beverage Retail

Craft product presentation, mixed packs, boutique gift programs, and limited releases.

Direct-to-Consumer & Subscription

Protective parcel shipping, bottle separation dividers, branded unboxing, and sampler packs.

Commercial Problems PM Packaging Helps Solve

Heavy grouped cans or bottles shifting and clashing during transit
Glass bottle labels rubbing and scuffing against adjacent containers
Carrying handles tearing out under heavy beverage multipack weight
Paperboard cartons weakening or softening from condensation in refrigeration
Retail trays being difficult or slow for store staff to restock on shelves
Low shelf visibility among crowded grocery and convenience store aisles
Mixed flavors in variety packs becoming disorganized inside master shippers
Prepacked counter displays arriving crushed or damaged at retail locations
Packaging structures performing poorly when moving between retail and e-commerce
Difficulty managing multiple pack counts, can sizes, or seasonal SKUs efficiently
Strict seasonal launch deadlines and artwork versioning requirements
Secondary packaging that looks attractive but is slow and inefficient to pack

Packaging Development Process

1

Container & Spec Review

Review beverage container type (can, bottle, pouch), current packaging, and SKU count.

2

Dimensions & Weight Audit

Document exact container dimensions, filled pack weight, and target pack counts.

3

Retail & Cold-Chain Needs

Identify shelf planogram, refrigeration condensation, stacking, and shipping needs.

4

Format & Structure Selection

Select optimal carrier, sleeve, carton, retail tray, or corrugated shipper format.

5

Retention & Handle Engineering

Develop internal partitions, neck clearances, and multi-ply reinforced handles.

6

Prototype Production

Produce structural CAD samples or printed prototypes for physical fit and drop testing.

7

Pack-Out & Shipping Audit

Review manual/automated packing speed, master shipper fit, and pallet stacking stability.

8

Artwork & Version Finalization

Finalize G7-certified graphics, multi-flavor colorways, and retail barcode layouts.

9

Manufacturing & Supply

Manufacture custom production runs and support recurring retail replenishment schedules.

Moisture, Condensation & Cold-Chain Distribution

Beverage packaging frequently encounters condensation, cold-room refrigeration, heavy container loads, and repeated retail handling. PM Packaging selects paperboard substrates, corrugated fluting, water-based coatings, and internal partition structures designed to help maintain package integrity in cold-chain and retail environments.

Printing, Branding & Scuff-Resistant Finishing

We offer G7-certified offset and flexographic printing paired with scuff-resistant aqueous coatings, matte/gloss varnishes, spot UV highlights, metallic foil stamping, and multi-flavor versioned artwork to ensure your beverage multipacks look pristine on store shelves.

Sustainable Beverage Packaging Choices

We offer 100% recyclable paperboard and corrugated materials, paper-based plastic replacement bands, and water-based coatings. The recyclability of a finished package depends on its complete construction, including coatings, adhesives, windows, labels and local recycling infrastructure.

Single Face Lamination for Beverage Multipacks and Displays

Single Face Lamination combines high-quality printed graphics with corrugated reinforcement. It may be appropriate for beverage multipacks, club-store trays, large promotional cartons and retail displays that require more support than a conventional folding carton.

Beverage Contract Packaging & Kitting

Fulfillment & Promotional Support

PM Packaging supports beverage contract packaging programs including variety-pack assembly, sampler packaging, product collation, promotional kit packing, display loading, retail signage coordination, and master case packing.

Project Case Studies & Evidence

Case Evidence: BevMo! Retail Signage Rollout

Fast-Track Promotional Retail Signage for 818 Tequila Launch

When BevMo! required a rapid rollout of 100+ promotional in-store signs for a high-profile celebrity appearance tied to 818 Tequila, PM Packaging mobilized prepress, large-format printing, and fast-track courier delivery to ensure displays arrived prior to store opening.

Project Framework: Craft Can Variety Multipack

12-Pack Craft Can Variety Multipack

Engineered an enclosed paperboard 12-pack carton with multi-ply finger handles and Gang-printed flavor graphics for a regional craft soda brand entering grocery retail channels.

Blister Cards & Pegboard Retail Solutions

Custom Blister Cards & Pegboard Merchandising

In addition to custom box packaging and folding cartons, PM Packaging manufactures high-performance heat-seal blister cards, trapped blister packaging, and hang-tab cards engineered for retail pegboard displays.

Heat-Seal & Trapped Blisters

Precision heat-seal coated paperboard backing cards that lock plastic bubbles firmly into place, preventing theft and card separation.

Reinforced Hang Tabs

Custom punch-holes (sombrero, delta, or round) engineered with reinforced fiber strength to withstand heavy shopper handling on retail pegs.

High-Chroma G7 Printing

Vibrant offset print quality on SBS or Kraft boards with anti-scuff coatings to ensure products pop on store pegs.

Multi-SKU Gang Runs

Efficiently manage multiple product SKUs, tool sizes, or colorways on shared print sheets (qikCombo) to reduce tooling costs.

Frequently Asked Questions

PM Packaging manufactures custom printed secondary and tertiary paperboard and corrugated packaging, including beverage multipack cartons, bottle carriers, paperboard sleeves, retail-ready trays, point-of-sale display trays, promotional launch kits, and corrugated shipping boxes.
No. PM Packaging specializes exclusively in custom secondary and tertiary paperboard and corrugated packaging. We do not manufacture beverage bottles, cans, caps, flexible liquid pouches, filling equipment, or processing machinery.
Yes! We manufacture 4-pack, 6-pack, 8-pack, 12-pack, and variety-pack multipack cartons, basket carriers, and paperboard sleeves engineered around your exact bottle or can dimensions.
Yes, we engineer ECT-rated corrugated shipping mailers with custom paperboard dividers and bottle partitions to keep glass bottles separated during parcel distribution.
Yes, we design basket carriers and enclosed cartons with multi-ply reinforced hand-holes engineered to support heavy beverage container weight.
Yes, we produce perforated tear-away retail-ready cases and shelf trays designed to transition smoothly from shipping pallets to store shelves.
Yes, we manufacture countertop PDQ trays, shelf displays, endcap displays, and floor displays for impulse checkout programs and promotional beverage launches.
We apply anti-scuff aqueous coatings and design tight-tolerance paperboard partitions that restrict bottles from spinning and rubbing against each other.
Yes! We utilize multi-SKU gang printing workflows (qikCombo) to produce multiple flavor variants, seasonal artwork, or retailer versions on shared structural dielines.
Yes, we support sampler and variety packs with custom partitioned cartons, outer sleeves, and contract kitting/assembly services.
Yes, our contract packaging team supports product collation, sampler-kit packing, display loading, and master-case packing for promotional beverage launches.
Yes, we offer moisture-resistant CUK paperboards and specialized aqueous coatings selected to maintain structural integrity in refrigerated cold-chain environments.
Yes, we produce structural CAD samples and printed prototypes to verify container fit, handle comfort, and retail appearance.
To quote your project, we need your container type (can/bottle), exact dimensions, filled weight, pack count per box, target format (carrier/carton/sleeve/tray), quantity, and retail channel requirements.

Ready to Review Your Beverage Packaging?

Speak directly with PM Packaging structural engineers to evaluate beverage multipack carriers, can sleeves, or retail display trays.

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