Wizehub

J Lohr is a winery company, established in 1974 and now in its second generation of management, stands out for selling 1.8 million cases of 12 bottles of 710 ml each. Its main market is in the USA and Canada, and they grow their own grapes to produce wines. The company prides itself on having total control over the production process, from grape cultivation to wine making. Their portfolio includes over 40 wine varieties, with standouts like the Cabernet "7 Oaks", one of the top five in the USA, and the Chardonnay "Riverstone".
Despite being a medium-sized enterprise, the company aims to tell their Brand Story without the budgets of major brands. The goal is to achieve planned results within the budgetary constraints allocated to each campaign.

Execution: J Lohr uses visual materials to tell the brand story and highlight its tradition, social commitment, and regional ties. J Lohr operates in two distribution and consumption methods: "On-Premise", referring to consumption in establishments such as restaurants, and "Off-Premise", which encompasses retailers. This market channel is the one we are focused in. They aim for consumers to choose their products among a wide variety of brands. They seek to emphasize added values beyond the product itself. Materials include Neckers, Shelf talkers, case wraps, and case/back cards. They also provide pairing suggestions and consumption tips to guide consumers towards their products. Graph showing the advantage to using Wizehub

Graph showing the advantage to using Wizehub

Results: It is crucial to have support materials on the shelves at the right time to effectively support promotional campaigns. We have helped them through a tool called WizeHub to transition from a manual and inefficient process of managing each sales representative's materials to a tool that allows for pre-purchasing and fulfilling promotional material´s orders to be sent all around the country.

With WizeHub, all sales reps and distributors can forecast the campaign materials they will need, ensuring continuous availability and avoiding overinvestments. It is not just about how much money is spent but about the effectiveness and partnership between JLohr and WizeHub by PM Packaging achieving common goals.