Folding cartons offer a wide variety of benefits. Perhaps the most important benefit is the clean and attractive billboard. Paperboard packaging is easy to see and understand on the retail shelf. Folding cartons also offer a wide variety of easy-to-open and re-close designs. And, for the growing population of environmentally-conscious consumers, paperboard is a packaging alternative that is easy to recycle. There is less sorting than plastic packaging requires, and most neighborhoods offer paper/paperboard pickup programs.
Retailers and product manufacturers also experience great benefits from paperboard packaging. On the retail shelf, it can be stacked, stored and viewed effectively. In addition, the large printable area offered by folding cartons is a key opportunity for communication with the customer, encouraging the consumer purchase decision, which so often happens at that impulse stage.